100% Natural

A product containing no artificial ingredient or added color and is only minimally processed. Minimal processing means that the product was processed in a manner that does not fundamentally alter the product.

Always Fresh

Food which has not been preserved and has not spoiled yet. For vegetables and fruits, this means that they have been recently harvested and treated properly postharvest.

Stay
Healthy

Organic Products

Grown without the use of synthetic chemicals, such as human-made pesticides and fertilizers, and does not contain genetically modified organisms.

Best Quality

Includes both features and benefits. For example, in this copy, the features are woven into the benefits, which include purified air, reduced EMF pollution and decreased symptoms of allergies, asthma and headaches.